Want To Work As A Health Care Provider 2019

Have you considered a career as a health care provider? The health care industry is the fastest growing industry in the United States economy and that growth is not expected to slow. In fact, health care provider jobs are expected to rise by twenty-eight percent in the next ten years, attributable to continual advances in technology, better collaboration and communication between physicians and insurers, and a growing elderly population. That should be reason enough to get started on that education in health care that you have been putting off. Health care providers have a myriad of different options when choosing what field of medicine to focus their efforts towards. Health care providers are in demand in various arenas of health care including clinics, consulting firms, health insurance organizations, healthcare associations, hospitals, nursing homes, physician practices, mental health organizations, public health departments, research and diagnostic laboratories, rehabilitation centers, nursing facilities, and educational institutions. Occupations pursued by health care providers are endless and include audiologists, pharmacists, optometrists, psychologists, respiratory therapists, physical therapists, dentists and dental hygienists, dieticians and nutritionists, medical secretaries, registered nurses, social workers, and veterinarians. How does one go about preparing for a career as a health care provider? .u696701e217e97398147ace3963544604 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u696701e217e97398147ace3963544604:active, .u696701e217e97398147ace3963544604:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u696701e217e97398147ace3963544604 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u696701e217e97398147ace3963544604 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u696701e217e97398147ace3963544604 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u696701e217e97398147ace3963544604:hover .postTitle { text-decoration: underline!important; } READ A Multi-Purpose Degree - Bachelor's in BusinessWhat qualifies someone to work as a health care provider? Employers especially look for academic accomplishment, strong written and oral communication skills, ability to work well in teams, maturity and dependability, and strong character. If you possess these qualities, you have an opportunity to be a part of bettering the medical industry and your community. To advance as a health care provider it is important to take every opportunity available to develop strong skills, stay informed of shifting trends in the health care industry, learn about other health care providers and programs, identify your career goals and the steps it will take to attain them. There are several colleges and universities that offer degree and certification program for prospective health care providers. The University of Phoenix, for example, offers certification programs and Post Masters programs in Nursing. Individuals seeking a career as a health care provider should research the various colleges, universities, and programs available to them and chose the best fit. Below are listed an example of just some of the many occupations as a health care provider and their average annual salaries. .u57f489f76b3fffc80f0e10e9e84767cd { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u57f489f76b3fffc80f0e10e9e84767cd:active, .u57f489f76b3fffc80f0e10e9e84767cd:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u57f489f76b3fffc80f0e10e9e84767cd { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u57f489f76b3fffc80f0e10e9e84767cd .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u57f489f76b3fffc80f0e10e9e84767cd .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u57f489f76b3fffc80f0e10e9e84767cd:hover .postTitle { text-decoration: underline!important; } READ Earning Your Graduate Degree OnlineMedical Facilities Director $97,072 Vice President of Health Services $96,873 Medical Services Supervisor $70,319 Physicians Assistant $65,014 Case Manager RN $49,703 Registered Nurse $48,228 Salaries as a health care provider depend on several factors such as education level, experience, and geographic location and vary greatly. However, prospective health care students will find no shortage of opportunity as a health care provider. Related ArticlesHealth Care Consulting A Growing DemandBachelor Degree in Nursing Science Assist Patients in Rehabilitation from Spinal Cord InjuryBSN Nursing Developmental Disabilities Nurses Care for the Physically and Mentally DisabledDeveloping School Health Care PlansAccelerated BSN Degree Specialize in Oncology Nursing with a Bachelor of ScienceGreat-West Health Care Gets Great Ratings

Pre Psychology Scientific Contributor - 894 Words

Pre-Psychology Scientific Contributor During the 1800’s there were many professional scientists working in the early fields of physiology, mathematics and medicine that produced work that contributed to the field of psychology. Psychology didn’t emerge as its own separate field until the late 1800’s. Gustav Theodor Fechner was a scientist whose work had greatly impacted the field of psychology during the 1800’s. Fechner was born in 1801. Shortly after his father passed away and his mother and brother went to live with his uncle, who was a pastor. He entered medical school at the age of 16 at the University of Leipzig and five years later he graduated with his medical degree (Hergenhahn, Henley, 2014). His interest after medical school shifted between physics and mathematics and he first earned his reputation as a physicist. After a mental breakdown due to losing part of his vision from conducting experiments that had him looking at the sun to determine su bjective color and light phenomena, Fechner experienced an emphasis interest change that shifted from physics to philosophy (Meischner-Metge, 2010).He became intrigued with figuring out how the mind and body reacted together and felt that philosophical theories could explain this phenomena the best. During the mid-1800’s a scientist who expressed so many different viewpoints in philosophy that were incompatible with science, such as Fechner did, would have been considered to be on a destructive path towards professionalShow MoreRelatedConceptual And Historical Issues Of Psychology1420 Words   |  6 PagesCONCEPTUAL AND HISTORICAL ISSUES IN PSYCHOLOGY Abstract The often asked question is the relationship between the theories of psychology and its application to human life for instance, individual life, mental life and subjectivity. Presently, efforts by writers to separate the three categories have seen light. Psychology itself cannot exist without a society which supports all its facts. Moreover, psychological object cannot be taken as independent, given, discovered but that which is discoveredRead MoreThe Historical History Of American Psychology Essay1091 Words   |  5 PagesThe historical underpinnings of American psychology came by way of Francis Bacon and John Stuart Mill philosophy, Charles Darwin evolutionary biology, Chauncey Wright evolutionary psychology, and Wilhelm Wundt volunteer psychology generally (Green, 2009; Wright, 1873). From these philosophical and biological contributors came two major schools of American psychology, namely structuralism and functionalism (Green, 2009; Caldwell, 1899; biological terms; see Boucher , 2015, pp. 384-385), which emergedRead MoreStructuralism And Functionalism Of American Psychology Essay1154 Words   |  5 PagesThis lecture podcast discussing structuralism and functionalism in the development of American psychology must have a road map for how I will chart this brief course through such a brilliant history with characters as large as Lady Liberty. Therefore, I will begin by discussing the historical nature and foundational construct of structuralism, functionalism, the process of change for American psychology to be where it is today, and finish with a summary. I will also make available the paper and referencesRead MoreJean Piaget s Theory Of Cognitive Development895 Words   |  4 PagesMany people have contributed to the study of Psychology. One of these great contributors is Jean Piaget, a Swiss psychologist. He is mostly known for his theory of cognitive development. Jean Piaget used his own life as well of the lives of his own children to develop this th eory. He believed that the thought process between children and adults were different and thus that began the process of Cognitive Development. Jean Piaget is a Swiss psychologist who was born on August 9, 1986. He is oneRead More Cognitive Psychology Essay1753 Words   |  8 PagesCognitive Psychology Psychology is defined as the study of mind, emotion and behaviour. One major perspective within psychology is known as cognitive psychology, which is primarily concerned with the explanation of thought processes through the development of theoretical mental systems. Cognitivism is somewhat broad in it’s approaches to psychology and only linked in it’s goal to createRead MoreIs Psychology a Science2271 Words   |  10 PagesIs psychology a science? Discuss using evidence from the five approaches. To answer this question I feel it is important to understand the definitions of psychology and science. I will start with definitions of the terms psychology and science and will briefly review the methods of psychology. I will outline the behaviourist approach, the psychoanalytical approach, the cognitive approach, the humanistic approach and the biological approach. In order to confirm whether psychology can fulfil theRead MoreDIFFERENT APPROACHES TO MANAGEMENT4510 Words   |  19 Pages DIFFERENT APPROACHES TO MANAGEMENT Management was influenced by various disciplines like sociology, economics, political science, anthropology, psychology, and even literature. Due to such multidisciplinary influences, even authors like Harold Koontz (1961) referred to management as a ‘jungle’. Even then, differences exist in the classification of approaches. Although one of the ways to classify management approaches is from the analysis of John G. Hutchinson (1971), which considersRead MoreManagement Operations Management2057 Words   |  9 Pageswhere planning does not take place. From this perspective, Henri Fayol (1841–1925)[3] considers management to consist of six functions: forecasting planning organizing commanding coordinating controlling Fayol was one of the most influential contributors to modern concepts of management.[citation needed] In another way of thinking, Mary Parker Follett (1868–1933), defined management as the art of getting things done through people. She described management as philosophy.[4] Some people[whichRead MoreThe Evolution of Management Theory3465 Words   |  14 Pagesefficiency and effectiveness has guided the evolution of management theory till today. Managers, theorists, researcher searched for way of how to utilize their resources to the maximum and thereby attain efficiency and effectiveness. PRE-CLASSICAL MANAGEMENT THOUGHT In the pre-classical era, that is during the emerge of various mass production factories after the Industrial revolution, there were two men most responsible for destroying the Old England and launching the world towards industrializationRead MoreEffectiveness of Dibels1909 Words   |  8 Pagesassessment an essential and was thus incorporated into the reading First guidelines of No Child Left Behind in 2002 (Shelton, Altwerger, amp;Jordan, 2009). Reading fluency has been defined in many ways; an outcome of decoding and comprehension, a contributor to both decoding and comprehension, the ability to recognize words rapidly and accurately, the connections readers make between the natural phrasing when speaking and the phrasal segmentation when orally reading, among others (Abadiano amp;Turner

Business Process Modelling for Finance and Human Resources

Question: Discuss about theBusiness Process Modelling for Finance and Human Resources. Answer: The functional structure. This is a system where a company groups its employees according to their functions to form various departments. In a functional structure decision making is done by upper management which ensures that the top management exercises complete control over the organization (Galliers and Leidner, 2014, p. 88). However, this structure could lead to poor communication among the departments which would mean that cooperation would be lacking between the departments and it could foster inter-departmental conflict. A functional information system is a system that is based on various business functions for instance marketing, finance, human resources, and production. Each functional area in the organization is given a suitable application. Functional information systems are preferred because they are function specific hence enhances the efficiency within departments (Jeston and Nelis, 2014, p. 44). However, functional information systems can be very costly to install in the whole organization. Enterprise resource planning systems are systems that support the entire organization needs with a single integrated system. They are efficient for the organization as it enables data sharing within the departments however it can be notoriously expensive to install. A business process is a set of activities that once completed will accomplish the organization's goals a business process comprises of the management process, operational process and supporting processes (Koschmider et al., 2011, p. 500). For instance, Samsung Company aims at increasing their sales and meeting the customer's current technological needs hence management process would involve to the approval of the developed designs in as long as they meet the standards, the operational process would be the product development and proper marketing strategies. Finally to support this goal Samsungs HR team would need to ensure they use the proper talent and create an appropriate working environment for their staff. a functional view of business means that the company s activities are organized along its functions such as production, finance or marketing while a business process view means that events are arranged in the order of their process, e.g. purchasing raw material, manufacturing, distribution then sales (Mendling et al., 2010 , p. 130). The advantage of process view or orientation is that it enhances the performance of organizations because they concentrate on the process and not a particular function, it also encourages direct interaction between departments which improves coordination and streamlines work flow. Finally, business process orientation ensures departments collaborate to achieve common goals unlike in functional view where the failure of one department could be detrimental. Silo effect refers to a situation where there is lack of information flow between groups or departments in large organizations. Sony Ltd in the 1980s was reorganized into 10 and then 25 sub-companies which over time reduced its efficiency because of the internal competition within it. Introducing ERP within the organization can help break down silos because all information and data in the organization are contained in one integrated system making it easier for departments to share and access information generated by another department (Trkman, 2010, p. 50). A company may verify the validity of an invoice through a process called a three-way match. This invoice validity verification process checks the costs used by a company in placing an order. Also, it states what did the company receive? And what the vendor billed the company? If the invoice is correct, it is approved for payment and once paid the accounts are recorded. Bill of materials refers to a catalog of components or parts that are needed to create or build a product. It is simply a document that contains build data for some sub assemblies that are components for products. For instance, a BOM can be a list of materials that a contractor requires for him to complete or construct an order concerning raw materials or parts together with their quantities and descriptions. Product routing, on the other hand, is a list that spells out the necessary steps taken during the manufacturing of a product (Trkman, P., 2010, p. 88). It simply dictates the tasks that are required for the process of manufacturing and can be assigned to more than a single product if the same process can be used to make each product. For instance, routing decides the path as well as the sequence of operations that are to be performed. The purpose of routing is establishing the optimum sequence of operations that would ensure efficiency. Made to order is a production strategy that typically allows consumers to purchase products that are customized to their specifications. The advantage of MTO is customer satisfaction. MTO can be challenging to meet some demands no matter how willing the producer is due to lack of some specific product. On the other hand made to stock refers to is a strategy where business matches its inventory to customer demand forecasts. An accurate forecast can lead efficient production however an incorrect forecast leads to losses. Globalization has created greater competition of organization on global skills, the emergence of influential consumers who are well informed, and development of new technology. Organizations have had to adopt new technology to keep up with current markets. Improved marketing strategies due to the market expansion and increased consumer awareness. Products have various data views based on the order that has been put in place to facilitate transfer to the procurement practice within the procurement processes. Internal control systems are used in the verification of the accessibility of the product as stored and recorded in the master data (O'Brien Marakas, 2006). Production processes confirm the data stored in the master data to ascertain with the vendor, and the end results see the ultimate verification of all products from different sources. In the view of the master database, its uses include: To correct the unavailable data without upsetting other queries To ensure there isnt a repetition of data in the queries The term organizational data is defined as the information determined in any business operation whereby autonomous distribution channels are used. The sales division attributes kept in the business master copy helps in the proper organization of the data inputs to give the desired outputs. The features of a master data of an object must remain constant and not altered over any given period. The master data has the ability to store information in a secured manner. Transaction data, on the other hand, refers to all the transactions that are carried out with the use of the master data. DIEN (services); services procured externally cannot be stored however a record of this material type can always contain purchasing data. FERT (production resources); finished goods produced by the company itself. Since they cannot be ordered purchasing, a material master record of this does not contain purchasing data. HALB (semi finished goods)a material master record of this type can provide both acquisition and work scheduling data. HAWA (trading goods) this master record contains purchasing and sales data.v List of References Figl, K. and Laue, R., 2011. Cognitive complexity in business process modeling. InAdvanced information systems engineering(pp. 452-466). Springer Berlin/Heidelberg. Galliers, R.D. and Leidner, D.E. eds., 2014.Strategic information management: challenges and strategies in managing information systems. Routledge. Jeston, J. and Nelis, J., 2014.Business process management. Routledge. Koschmider, A., Hornung, T. and Oberweis, A., 2011. Recommendation-based editor for business process modeling.Data Knowledge Engineering,70(6), pp.483-503. Mendling, J., Reijers, H.A. and van der Aalst, W.M., 2010. Seven process modeling guidelines (7PMG).Information and Software Technology,52(2), pp.127-136. Stavrou, V., Kandias, M., Karoulas, G. and Gritzalis, D., 2014, September. Business Process Modeling for Insider threat monitoring and handling. InInternational Conference on Trust, Privacy and Security in Digital Business(pp. 119-131). Springer, Cham. Trkman, P., 2010. The critical success factors of business process management.International journal of information management,30(2), pp.125-134. O'Brien, J. A., Marakas, G. M. (2006).Management information systems. McGraw-Hill Irwin

Starbucks and Second Cup Brand Deconstruction

Brand Analysis for Starbucks Objectives, strategy, and plans The objectives, strategy and plans of Starbucks are geared towards improving and popularizing the brand identity of the company. Hence, the company is keen towards popularizing its brand by enhancing a firm expression across the board especially in view of other competitors in the market. This implies that brand expression plays a major role in marketing the company.Advertising We will write a custom report sample on Starbucks and Second Cup Brand Deconstruction specifically for you for only $16.05 $11/page Learn More Some of the key tenets valued in the brand expression include the name of the company, the color, shape and pattern of its logo, typography, icons/symbols and its worldmark (Zmuda 3). In other words, it is crucial to mention that the brand name of this company is a major area of marketing that cannot be ignored at all. Unique positioning The company was incepted way back in 1971. After operating for close to two decades, it was made a public limited company in 1992. By the year 2002, the company was operating close to 6000 stores across the globe. This number has since gone up remarkably. Its sales growth was stable throughout the years before the 2007 recession began. Although the identity of the company remained strong, profitability went down slightly below the projected margins. So far, expansion has been witnessed in the service and product sectors. As it stands now, one of the key objectives of Starbucks is to maintain a high standard in the quality of processed coffee. This objective has been attained progressively over the years. Another objective has been to develop a wide variety of customizable drinks and increase product differentiation in order to meet the various tastes and preferences of customers. The past, present and future One of the strategies that the company has used to maintain coffee standards is through direct control of its supply c hain. The white collar people, the educated individuals and those are affluent in society have among the main targets of Starbucks. In terms to product positioning, the image of the company has so far changed into ‘a convenient place.’ It is readily positioned for growth due to its large class of the targeted market. The above mentioned target groups have supported the growth of the company over the years.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Second, customizing drinks is yet another growth factor because the varying tastes and preferences of customers can be met almost instantly. It is also crucial to mention that the customer base targeted by Starbucks has been widened to comprise those who are less educated and less affluent in society. At this point, it is vital to vividly lay out where Starbucks has been, where Starbucks is currently, and where they plan to go. To begin with, the brand was transformed into a public entity in 1992 when customer base was still very low. The number of stores were also concentrated in north America. In fact, there were only about 140 stores in the United States of America. The whole bean coffee was the main source of revenue way back in 1992. However, a need arose after the company went public and as a result, product variety was gradually introduced into the market (Anita 21). SWOT analysis The most updated SWOT analysis of Starbucks is described below: Strengths Effective management of employees and the entire workforce The most established coffee chain across the globe Remarkable customer experience A leading brand in coffeehouse The financial record of the company is sound Weaknesses It has a negative publicity Product pricing may not suit certain segments of society The profitability of the company largely relies on the price of coffee beans Opportunities A vast opportunity to expand retail operatio ns Ability to extend product offerings Emerging economies are rapidly expanding and increasing investment opportunities Extending supplier range is possible Threats Supply disruptions may affect profitability of the firm The developed economies already present saturated markets Stiff market competition from both local and global supplies of coffee products Trademark infringements The ever-rising prices of raw materials such as coffee beans. Starbucks’ Media Plan In order to remain relevant and marketable as a viable coffeehouse in the world, Starbucks has developed several marketing campaigns through various media channels. Starbucks Iced Coffee is one of the best-marketed products in the media. It is marketed as a cold coffee drink that is refreshing. Customers are promised that this product from Starbucks is of high quality and sweet to taste. The product was launched in north America in 2006. The varying tastes and preferences of customers were also met by producing dif ferent categories of the product. Although it is made from Italian roast coffee, different types of flavours were availed to the market. These included the regular and light varieties. Media activities of Starbucks has also been witnessed via the North American Coffee Partnership. During the mid-1990s, bottled Starbucks Frappuccino was developed and intensively marketed. In 2002, Starbucks DoubleShot espresso was also heavily marketed though the above outlet.Advertising We will write a custom report sample on Starbucks and Second Cup Brand Deconstruction specifically for you for only $16.05 $11/page Learn More The company is also attempting to launch a media company so that it can be ain a position to exclusively market its coffee brands. Besides, the company has taken social media marketing by storm. Its presence in social media definitely targets the educated segment of society as well as those who are more affluent. Starbucks has remained to be a mor e engaging company in the online media marketing. It first created its Facebook page way back in 2008. By 2011, it had already hit a total of 20,000 fans. Currently, the fan page has 35 million likes. Through the Facebook page, the company advertises its products. Recommendations for Starbucks The international segment offers Starbucks the biggest growth platform. Other opportunity areas include the growing middle class population and the strong. Hence, it is highly recommended for the firm to open up new stores in the emerging economies so that new line of targeted customers can be reached. The management teams should be given the liberty to manage the firm based on their individual creativities and innovation. Besides, price points and local product mix should be introduced. These will enable the company to meet the varying degree of tastes and preferences. The core competences and capabilities should be transferred in the international operations of Starbucks (York 12). This will enable several areas of operations to build profit drivers. Additional healthy product offerings should be included in Starbuck’s menu instead of relying on snacks and other junk products. Finally, Starbucks should work towards mitigating price volatility of raw coffee beans (Morrison par. 12). An effective hedging tactic can be implemented by the company. For example, the estimated input of quantities can be locked or made rigid by developing and adopting future contracts so that suppliers of raw coffee beans do not increase the pricing at will. Brand Analysis for Second Cup Objectives, strategy, and plans An exclusively unique coffee experience is the main operating concept of Second Cup. Several meetings are held over a cup of coffee in most Second Cup’s stores bearing in mind that they are well furnished. In 2014, the company announced a new strategic plan and objectives that were to drive the company for three successive years (Shaw par. 9).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The growth plans and strategies provided the much-needed roadmap for transforming the growth of the company. Both innovation and top-notch quality are enshrined in the vision of the firm. To begin with, share offering was identified as one of the most profound ways of supporting the set objectives and growth plans. Raising additional fund through various means has enabled the company to expand and improve the quality of its production. By strengthening the firm’s balance sheet, it will be possible to advance and retain its market strength. In addition, the surplus funding sources have enabled the firm to improve the overall status of outlets located in prime spots. The desire to reinvent the brand has been a major area of operational concern over the years. Every touchpoint has been reflected in the collaboration, creativity and superior quality products offered by Second Cup. The firm has also set the right stage to be an authority in the coffee industry. A passionate cafà © experience is also another key area that Second Cup has been focussing upon over the last few decades. If cafà © experience can be delivered in the most effective manner, then the company can be well positioned to tap the potential of the coffee market industry. finally, close and efficient collaboration between the company and other world class partners has been a crucial area of operation to boost both local and international investment. Groundwork for growth has been established and fast-racked for about one year. In this paper, Second Cup’s brand will be assessed through various parameters such as product offerings, differentiation, the ability to engage the targeted markets in north America and overall profitability margin. For instance, are the brand name and logo appropriate in marketing the firm? What about trademark and brand equity? From the outset, it is evident that the brand personality of Second Cup requires some reinvention as will be discussed in the recomm endations section. Unique positioning Second Cup was founded in 1975. Since then, it has dominated the north American market besides expanding to other territorial markets across the world. As a Canadian speciality supplier of coffee in small quantities, Second Cup has managed to train its coffee experts. The coffee firm is indeed committed to ensuring that it offers the best coffee experience to both active and prospective customers. Although Second Cup’s products are considered to be equally enjoyed by customers in the north American market, it is vital to mention that it still lags behind its key market competitors. This implies that the brand image is not adequately positioned to lure more customers. The pricing factor is a major drawback in the market positioning of the company. However, even if the price of Second Cup’s coffee is above those of the rivals, its products are generally of superior quality. Therefore, it is better positioned to be loved by customers who prefer quality to price or the element of cost. Past, present and future Long-term commitment to sustainability is evidently non-existent at Second Cup. If the firm cannot leverage on the latter, it will continue to miss out on its market positioning to other rivals such as Starbucks. The positioning statement adopted by the company can indeed yield the expected returns if sustainability methods are revamped and fast-tracked. The firm desires to be a company that cares as far as coffee offerings is concerned. The corporate giants in the industry are less passionate about their offerings and therefore, Second Cup coffee firm can still leverage on its positioning statement. This requires the company to constantly meet its marketing objectives (both short and long term). The coffee firm plans to set several unique selling points as part and parcel of the transformational plan to advance the growth agenda (Stantford par. 6). It can be recalled that out of the $2 billion retail coffe e market in North America, Second Cup managed to capture only 0.6 percent of this market share in 2013. The third party certifications are presumably the main cause for the high price of coffee processed by Second Cup. The company has expanded its market to include the United States and other international subsidiaries. The expansion plan is still underway for the company in order to gain a sensible share of the available market. SWOT analysis Strengths Its staff members are well knowledgeable. Hence, customer experience is up to the required mark. Good tasting products and quality. The supply chain in place has been credibly established. Service provision is customer-oriented. Expansion to international markets. A well established and known brand in Canada. Weaknesses Missing product innovation Existence of middlemen increase the cost of products Some stores are outdated Store experience for customers lacks consistency An old and outdated logo There is no clear target market Mos t Canadians are not familiar with current branding of the company (Gorges par. 3) Opportunities Consumption is on the increase. Hence, more consumers are expected in the future. The young age is rapidly embracing the speciality coffee. This is bound to expand the target market. Ability to leverage on current health trend by developing products that are nutritious. Introducing ultra-premium price regimes for products that are considered to be upscale. Threats Barriers to entry in new markets The ever-rising price of coffee The dropping price of pods Competition from other corporate giants in the coffee industry Second Cups’ Media Plan One of the recent media plans of Second Cup coffee company has been the launching of a mobile app through which customers can gain a better experience of coffee. By using this app, customer earn points which they can later redeem in exchange for special offers and discounts. This initiative is aimed at revolutionising the brand to the next l evel of competition. S econd Cup also markets itself through social media outlets such as Facebook and twitter (Strauss par. 3). The main products being offered by the company are displayed alongside their benefits. Customers can also ask questions directly regarding their concerns. Other modes used by the firm to advertise its products include online media channels such as Youtube and search engines. It also promotes itself through the company’s website at secondcup.com. Recommendations First, the company should change its logo that apparently appears out-dated. There is urgent to embrace innovation at the company in order to outwit market competition (Banerjee par. 10). The number of intermediaries should be reduced so that its offerings can be afforded by all segments of the population. It is equally crucial to develop a target for a particular market instead of focusing on ‘everyone’. The out-dated stores should be revamped besides enacting viable marketing s trategies that can improve the publicity of the current brand. Works Cited Anita, Chang Beattie. â€Å"Can Starbucks make China Love Joe?† Advertising Age 83.40 (2012): 20-21. Print. Banerjee, Sidhartha. Second Cup to review Quebec signs after outcry. 2007. Web. Gorges, Mary. 90 percent of young people wake up with their smartphones. 2014. Web. Morrison, Maureen. â€Å"Starbucks Ad Blitz Positions Triple-Duty Coffeemaker as Singular Sensation.† Advertising Age 83.36 (2012): 6. Print. Shaw, Hollie. Starbucks Canada to open 150 outlets in biggest expansion ever. Financial Post. 2014. Web. Stantford, Jim. Coffee profits are grounds for a raise. The Globe and Mail. 2014. Web. Strauss, Marina. Second Cup tweaks blend with new president, menu. 2008. Web. York, Emily Bryson. â€Å"Starbucks CMO: McD’s Java Push Will Work In Our Favor.† Advertising Age 80.21 (2009): 12. Print. Zmuda, Natalie. â€Å"Starbucks Adds a Few Doses of Flavor to Perk Up its Packaged- Co ffee Sales.† Advertising Age 81.33 (2010): 3. Print. Appendices Appendix 1: Distribution of Starbucks shops globally Appendix 2: Ð ¡onsumer price level in most emerging economies Appendix 3: Starbucks’s product portfolio Type Description Coffee fresh-brewed coffee  § more than 30 coffee blends available  § both – hot or cold options for any coffee beverage  § customized milk options – regular, skinny, non-fat or soya milk available on consumer’s request  § possible to add different flavored syrups, such as vanilla, hazelnut, caramel and other (for additional fee) Other handcraft beverages Starbucks Frappuccino coffee  §Ã‚   Non-coffee blended beverages  § Smoothies  § Tazo teas Ready-to-drink beverages Starbucks bottled Frappuccino coffee drinks  § Starbucks Discoveries chilled cup coffees  § Starbucks Doubleshot espresso drinks  § Starbucks Doubleshot Energy+Coffee drinks  § Seattle’s Best Coffee Iced Lattes  § Starbucks RefreshersTM beverages  § Tazo bottled iced and juiced teas Food products fresh baked pastries  § sandwiches  § salads  § oatmeal  § yogurt parfaits  § fruit cups  § Starbucks Ice Cream Packaged coffee and tea whole bean and ground coffee (Starbucks and Seattle’s Best Coffee brands)  § Starbucks VIA Ready Brew  § Starbucks K-Cup portion packs  § Tazo tea filter-bags  § tea latte concentrates Branded merchandise coffee- and tea-brewing equipment  § mugs and accessories  § packaged goods  § music albums  § books  § other gifts Appendix 4: Mobile store Appendix 5: Second Cup mobile application This report on Starbucks and Second Cup Brand Deconstruction was written and submitted by user Sterling Wallace to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.